There are only two types of outdoor signage: outdoor and indoor. While this seems like an obvious statement, it is often overlooked by most business owners when they are planning their signage. The reason for this oversight is that there are many similarities between the two types of signs, but there are also some important differences.
If you’re looking to get your business noticed, then you need to consider how your exterior sign will be viewed by potential customers. There are several things that you should know about exterior signage before you make any decisions on what type of sign will work best for your business.
Here are some tips on how to choose exterior signage for your business:
Make sure that it’s visible from the road. If you have a lot of traffic coming through the parking lot, you may want to consider putting up a sign on the side of the building as well as on top of it. When choosing a location for your sign, make sure that it can be seen from all directions at all times of day and night.
Before selecting a design for your exterior sign, consider who your target audience is going to be. If you want people from all walks of life to notice your business and come in for a visit, then you will want to make sure that the design of your sign isn’t too flashy or over-the-top; otherwise it may turn off potential customers who aren’t interested in seeing bright colors or designs when they look out their window or drive by your location.
Choose an appropriate size for your billboard. Make sure that it’s large enough for people driving by to see without being too large or distracting from other businesses nearby. If possible, pick an area close to the main entrance so that customers will see it when they first walk into the store or restaurant.
Use bright colors and eye-catching graphics on your billboard so that people see it right away when driving by or walking down the street near your business premises.
Signage comes in all shapes and sizes, from billboards to neon signs. To help you decide which type of signage is right for your business, we put together a list of things to consider when deciding what kind of exterior signage is best for your business:
Location matters: Where is your business located? If it’s in an urban area, then a large sign that can be seen from far away may be better than one that can only be seen up close. If it’s in a rural area, then maybe there isn’t enough traffic on the road to warrant such a large sign.
Size matters: How big do you want your sign? Would you rather have a small sign that says “open 24 hours” or would you like a larger one that says “We have delicious food and great prices!”? Also consider whether you want people driving by at high speed or if they will be stopping at a red light near your establishment. To know more about exterior signage company contact us.